Joyva: Transmitting Tradition and Values Across Four Generations: From deliciously nutritious tahini to our artisanal halvah to their classic Marshmallow Twists and Jell Rings – Joyva is there every day in the heart of Brooklyn working hard to keep traditions alive, to bring you some Joyva joy and to help create new and lasting memories. You will be able to take home a signature Joyva product.